The U.S. unemployment rate is currently sitting at 3.9%, which doesn’t make it easy for employers to find high-quality applicants. When unemployment is so low, it’s an applicant’s market, meaning that those few people actively looking for work have a wide selection of employers to choose from–giving those applicants greater freedom to be picky about who they want to work for. There are many strategies employers can use to attract and retain high-quality employees–from flexible hours to health insurance benefits, training opportunities, and retirement plans. However, one often overlooked factor is security and appearance. Focusing on improved security to attract more high-quality applicants will benefit your C-store business for the long haul.
Put yourself in your ideal candidate’s shoes. What would you look for in a place to work? In a time when you can get a paycheck from various sources, what qualities would you look for in an employer? Sure, the pay rate is one, but most convenience stores are likely paying the same relative wages as other local retail stores, restaurants, and fast food locations. If you’re a great candidate who could get job offers from several hiring employers, personal safety is one of the thresholds in your decision-making.
Convenience stores continue to be a target of crime for a couple of reasons. First, they are one of the few remaining businesses that still have significant cash transactions. Secondly, they are usually sparsely staffed. According to Integrated Cash Logistics, convenience stores account for 3% of all violent crimes reported (gas stations are 2%), and convenience stores are the 4th most likely location for violent crime. When you implement strategies to improve the security at your convenience stores, you’ll attract more high-quality applicants and customers.
Simple Strategies for Security to Attract More High-Quality Applicants
Store security is paramount in creating a safe environment for employees and customers. Potential job applicants are more likely to be attracted to convenience stores prioritizing security measures. Implementing security systems such as surveillance cameras, alarm systems, and proper lighting can deter criminal activities and ensure the safety of everyone within the premises. See for yourself how easy it is to implement security to attract more high-quality applicants to your C-store business.
Lighting
Proper lighting is essential for security and contributes to a convenience store’s overall ambiance. Bright and well-lit spaces create a welcoming atmosphere that appeals to customers and potential employees. Inadequate lighting can give an impression of neglect and lack of safety, deterring quality job seekers.
Illuminating entrances, exits, walkways, and driveways enhances safety and security while improving employees’ visibility during night shifts. Investing in energy-efficient LED lighting reduces operational costs and ensures consistent illumination, which is crucial for maintaining a secure environment.
Visibility
Criminals target locations where they can be unseen and unnoticed. Good lighting is the first step to deterring crime. Overall visibility is the next. Achieving unobstructed views into the store with large windows and within the location with lower shelving units makes it easier to see what’s happening in the store 24/7. Well-lit parking lots free of overgrown shrubs, unnecessary signs or obstructions, dumpsters, or piles of boxes make it harder for perpetrators to hide or sneak in.
Surveillance and Alarm Systems
Perpetrators don’t like to be caught on tape. Locations with several exterior and interior surveillance cameras and monitors where customers can see the footage are less likely to be targets of crime. Modern security systems have options for panic buttons that can be triggered with subtle movements, notifying law enforcement that a crime is in progress.
Cleanliness
Yes, cleanliness also has an impact on criminal activity. Locations where products are neat and orderly, floors are swept and mopped, and clean windows and surfaces show that the employees and management take pride in the store. If staff pay that much attention to keeping things clean, they also pay attention to details like keeping tabs on who is in or around the store. Perpetrators don’t like that.
GP Energy Can Help You Attract and Retain Great Employees
By focusing on simple security measures like these, convenience store owners can significantly enhance their ability to attract high-quality job applicants. A secure environment creates a positive first impression and communicates the business’s values to potential employees. Job seekers are more likely to be drawn to convenience stores prioritizing safety, and employees who feel cared for and safe on the job are likelier to stay there.
Regardless of your business challenge, GP Energy is here to help. We provide convenience store owners with tools and strategies, from fuel distribution programs to card lock services, to help them meet their business goals. If you’re searching for ways to attract and retain high-quality talent, just call our experienced team today. Let’s get your business fast-tracked on the road to success!
