A new survey from the National Retail Federation says holiday spending in 2024 is expected to hit a new record of $902 per person on average. While large retailers and e-commerce giants dominate the headlines, convenience stores (C-stores) have a unique opportunity to capture holiday spending by offering quick, accessible, and seasonal solutions to time-strapped shoppers. Here’s how your C-store can make the most of the seasonal rush by capitalizing on holiday spending.
10 Ways to Capitalize on Holiday Spending
1. Stock Seasonal Essentials
From forgotten ingredients to wrapping supplies and batteries for toys, the holidays often come with last-minute needs. Meet that customer demand by stocking up on seasonal items, such as:
- Holiday baking staples: Flour, sugar, spices, and ready-to-bake cookie dough.
- Gift essentials: Wrapping paper, tape, gift bags, and greeting cards.
- Party supplies: Disposable plates, cups, utensils, and festive napkins.
2. Create Grab-and-Go Gift Options
Holiday shoppers love convenience, so curated pre-packaged gift sets or bundles are a great way to capitalize on holiday spending. Ideas include:
- Snack bundles: Arrange assortments of chips, candies, or specialty snacks.
- Beverage kits: Pair seasonal coffee flavors or cocoa with a festive mug.
- Mini gift cards: Stock popular options like coffee shops, streaming services, or gas cards for quick gifting solutions.
3. Highlight Holiday-Themed Foods and Drinks
Warm your customers up with festive food and drink options they can enjoy on the go. Feature items like:
- Peppermint hot chocolate or pumpkin spice lattes.
- Seasonal baked goods, such as holiday-themed cookies or muffins.
- Ready-to-eat holiday meals or sides for customers who need a quick dinner fix.
4. Offer Exclusive Holiday Promotions
Shoppers are always on the lookout for deals during the holiday season, making seasonal promotions a great way to capitalize on holiday spending. Ideas include:
- “12 Days of Deals”: Offer discounts on different items leading up to Christmas.
- Bundle discounts: Pair a snack, drink, and gift card for a reduced price.
- Holiday loyalty rewards: Double points on holiday-themed purchases.
5. Amp Up In-Store Displays
A visually appealing holiday display can draw customers in. Make your store feel festive with lights, seasonal colors, and eye-catching signage to encourage impulse buys.
- Set up a holiday section with all seasonal items grouped together.
- Use signage to highlight last-minute gift ideas and holiday deals.
- Play festive music to create a cheerful shopping atmosphere.
6. Expand Digital Marketing Efforts
Reach your customers where they are – on their devices! Use social media and digital ads to promote your holiday offerings:
- Share posts about limited-time seasonal products.
- Create short videos showcasing gift bundles or festive drinks.
- Offer digital coupons for holiday items to drive foot traffic.
7. Extend Store Hours to Meet Demand
C-stores can gain a competitive edge by being open when other retailers are closed. By extending your hours during the holiday season, you can capitalize on the holiday spending of last-minute shoppers and late-night travelers. Advertise your extended hours so customers know they can count on you.
8. Offer Online Ordering and Delivery
The demand for convenience extends to digital platforms. If your store offers online ordering or delivery, promote it heavily during the holidays. Be sure to highlight products like snacks, drinks, and party essentials that people might need on short notice.
9. Promote as a Stress-Free Alternative
Positioning your C-store as the go-to solution for quick, no-hassle shopping is an excellent way to capitalize on holiday spending. Remind your audience that when they shop at your store, they can skip the crowds and find exactly what they need in minutes.
10. Plan for New Year’s Eve
The holiday season doesn’t end with Christmas. Stock up on items for New Year’s celebrations, such as:
- Sparkling cider, wine, or party beverages.
- Chips, dips, and finger foods.
- Party hats, noisemakers, and disposable drinkware.
Make the Most of the Holiday Season with H&S Energy Group
C-stores thrive by offering quick solutions; the holidays are the perfect time to lean into that strength. By stocking holiday essentials, creating festive promotions, and making your store a cheerful and stress-free environment, you can attract new customers and increase seasonal sales.
H&S Energy is here to help. From professionally designed graphics to loyalty reward programs, we can help you capitalize on consumer spending year-round. Contact us today to see how our innovative programs can take your C-store to the next level.