Building lasting relationships with customers isn’t just smart — it’s essential for success in today’s competitive marketplace. That’s why H&S Energy’s Power Market Rewards (PM Rewards) program is more than just another loyalty app — it’s a tool that turns casual visits into regular habits, and occasional shoppers into loyal advocates. The best part? It’s easy for customers to join, simple to use, and immediately rewarding. But offering a great program isn’t enough. Customers need encouragement, guidance, and a little nudge to download and use it. That’s where you, our employees, and brand ambassadors come in. Your enthusiasm and understanding can make all the difference — because when shoppers feel supported, they’re far more likely to take that first step. Here are five practical tips for encouraging customers to use rewards at your Power Market convenience store — and why customers benefit from signing up right now. At its core, encouraging customers to use rewards is about helping them recognize one simple truth: they’re already shopping — they might as well benefit from it.
1. Lead With the “Instant Wins”
One of the best parts of PM Rewards is the potential for immediate value. Whether it’s saving on fuel or unlocking deals on snacks and beverages, customers want to know that signing up is worth their time — and that they’ll see a payoff quickly.
When you talk with a shopper, start with what they care about most: saving money today. Mention how quick it is to get started — download the app, register for free, and start earning rewards with your next purchase. Focusing on real, immediate savings makes the idea of downloading something new feel worthwhile.
Try saying:
“Hey, if you download the PM Rewards app really quick, you can start earning discounts right away — and it’s totally free!”
2. Keep It Simple — Seriously Simple
One of the biggest barriers to loyalty program adoption is the fear that it’s complicated. With PM Rewards, nothing could be further from the truth. Customers just download the app, complete a quick registration, and start scanning their barcode at checkout to earn and redeem rewards.
No cards to remember. No punch-cards to keep track of. Just simple steps that fit into how people already shop.
Consider printing short, step-by-step instructions near the register or sharing them verbally while you ring up a sale. The more straightforward the explanation, the more customers will feel confident about signing up.
3. Paint the Picture of Long-Term Value
Rewards programs aren’t just about one discount — they’re about ongoing savings and perks that add up over time. PM Rewards helps customers keep track of offers, see what they’ve earned, and get more value from purchases they were already planning to make.
Take a moment to explain to customers how the rewards stack up:
- Fuel savings over time
- Exclusive discounts on favorite items
- Special offers that make repeat visits more rewarding
When customers understand the bigger picture — that using the program consistently pays off — they’re more likely to start and keep using the app. This is where encouraging customers to use rewards becomes more than a quick checkout conversation — it becomes a strategy that creates long-term loyalty.
4. Show Them, Don’t Just Tell Them
For many shoppers, the best explanation is visual. If someone seems interested but hesitant, offer to show them where to download the app and explain how quick the registration process is.
This works especially well when customers are already pulling out their phone to pay or check something. A quick “let me show you how easy it is” moment removes hesitation and turns curiosity into action.
You can also reinforce the message with in-store signage near the register or fuel pumps. The more customers see reminders, the more normal and easy it feels to join.
5. Tie It Back to Your Brand Promise
Customers choose Power Market and Pinnacle 365 locations because they expect fast, friendly service and great value. PM Rewards isn’t just another app — it’s an extension of that promise. It shows customers you value their business and want to give them something back.
Make sure your team reflects that message every time you talk about PM Rewards. When associates genuinely communicate that the program is another way H&S Energy is looking out for the customer, it feels personal — not transactional.
A simple line can be:
“We want you to get the most value every time you stop by — PM Rewards is one of the easiest ways to do that.”
Wrapping It Up
Encouraging customers to use rewards isn’t about pushing an app — it’s about building trust, creating positive experiences, and giving shoppers a reason to come back again and again. When employees understand how simple PM Rewards is and can explain it in everyday language, customers respond. You don’t need to be a tech expert or a sales professional — just confident, helpful, and excited about the value you’re offering.
PM Rewards makes every visit more rewarding for customers — and it helps strengthen store performance by driving repeat traffic, increasing engagement, and strengthening customer loyalty.
If your business is ready to take loyalty to the next level, H&S Energy is here to help. Contact our team today to learn how PM Rewards and our proven loyalty strategies can support your store operations, improve customer retention, and help you hit your performance targets. Let H&S Energy help you turn everyday purchases into long-term growth — and reach your business goals with expert guidance you can count on.