Good news! Americans are back on the road. Between workers returning to their offices and families happily jumping in their vehicles for much-needed road trips, forecasts show an upward trend for gasoline consumption in 2021. According to GasBuddy, total spending on gasoline in the U.S. this year is expected to hit $325.6 billion—a 16.4% increase from 2020. With greater demand comes a higher price, too. In fact, the price per gallon is likely to rise 27 cents.
While higher prices and more sales will naturally give your bottom line a boost as compared to the last 12 months, you have an even greater ability to earn revenue. As those cars come out of garages and start traversing the freeways, all the dirt and grime will drive vehicle owners to need to wash their cars regularly again.
According to Brandongaille.com, in-bay automatic car washes return a profit margin of $4.35 per car or an average annual profit of $86,531. That’s not bad considering no employees are required for this service other than minimal maintenance and refilling of cleaning products.
Aside from adding more dollars to the bottom line, adding a car wash to the product line up provides a number of benefits for station owners:
- Increase brand awareness. Signage and branding for your car wash extend the visibility of your brand to more consumers.
- Additional loyalty rewards opportunities. Providing a free car wash with a full tank of gas or in combination with an existing rewards program is a great way to attract more business.
- Attract more customers. Since drivers need to wash their vehicles routinely, having a convenient location to get it done while also filling up their tanks and grabbing a few items from the convenience store creates efficient experiences customers will enjoy.
Explore the opportunities of adding an ISTOBAL car wash to your business!
GP Energy partners with ISTOBAL, a world leader in innovative solutions for car wash and car care systems. Our brush technology protects vehicle finishes while featuring simple construction of interchangeable and disposable wash materials—making maintenance easy for you. And since car owners have different expectations for how their vehicles should be washed, ISTOBAL units allow customers to choose between friction with three to five brushes, touch-free, or a combination of both.
Get started on the road to greater profitability by adding a car wash to your location. Our team at GP Energy is here to make planning, selection, build, and implementation easy for you. Simply give us a call or visit our website to learn more about this exciting opportunity.
